Public Relations, Advertising & Social Media

How to Use Airmeet to Host a Virtual Event

Posted on June 9, 2021June 11, 2021 by Brian Lee

INTRODUCTION

Even as society opens up again, some forms of business will still be conducted online. In fact, we expect many seminars, conferences, lectures and symposia to take place online for at least the next year.

We recently hosted a business recognition gala on Airmeet. This platform is designed to host the aforementioned events, and in our opinion, handles online networking better than most of the alternatives.

Here’s how to use Airmeet to host your next online event.

Continue reading →

How Retail Stores Can Use Instagram Reels

Posted on June 3, 2021June 3, 2021 by Jaimie Onasch

INTRODUCTION

According to a survey by Animoto, consumers prefer videos over other types of content brands post to social media. In addition, more than 70% of respondents said videos have influenced a product purchase.

Short-form video, in particular, is gaining popularity thanks to video-sharing apps like TikTok. Instagram recently released its own short-form video feature called Instagram Reels. With Reels, you can create 15- or 30-sec. videos with overlayed text, filters, audio, special effects and stickers, much like what you see on TikTok.

Following are some tips on how to use Instagram Reels for retail marketing.

Continue reading →

How Restaurants Can Use Instagram Reels

Posted on May 28, 2021May 28, 2021 by Jaimie Onasch

INTRODUCTION

It’s no secret that video is becoming the most popular form of content on the internet. In fact, the Cisco Annual Internet Report estimates that online videos will account for more than 80% of all traffic by 2022. In addition, social video generates 1,200% more shares than text and image content combined.

Short-form video, in particular, is gaining popularity thanks to emerging social media platforms like TikTok. If you’re like many restaurant marketers, you may not have the time or resources to build a following on a new platform. Since foodies already live on Instagram, it makes sense to take advantage of their newest product–Instagram Reels.

Launched in August of 2020, Instagram Reels are 15- or 30-second videos that can be overlayed with audio, text, special effects and stickers, similar to what you see on TikTok.

Following are some tips on how to use Instagram Reels for restaurants.

Continue reading →