Public Relations, Advertising & Social Media

Best Practices When Pitching a Podcast

Posted on June 15, 2021June 17, 2021 by Taylor Kennedy

INTRODUCTION

According to Edison Research, approximately 80 million Americans listen to podcasts weekly. This makes sense as they’re easy to access and follow, both at home/office and on the road.

Having your clients featured on the right podcast can be an effective public relations and marketing strategy. It not only increases their brand recognition, but it also expands the company’s reach and helps the staff be perceived as experts in their field.

Here are best practices to follow when pitching a podcast.

Continue reading →

How to Use Airmeet to Host a Virtual Event

Posted on June 9, 2021June 11, 2021 by Brian Lee

INTRODUCTION

Even as society opens up again, some forms of business will still be conducted online. In fact, we expect many seminars, conferences, lectures and symposia to take place online for at least the next year.

We recently hosted a business recognition gala on Airmeet. This platform is designed to host the aforementioned events, and in our opinion, handles online networking better than most of the alternatives.

Here’s how to use Airmeet to host your next online event.

Continue reading →

How Retail Stores Can Use Instagram Reels

Posted on June 3, 2021June 3, 2021 by Jaimie Onasch

INTRODUCTION

According to a survey by Animoto, consumers prefer videos over other types of content brands post to social media. In addition, more than 70% of respondents said videos have influenced a product purchase.

Short-form video, in particular, is gaining popularity thanks to video-sharing apps like TikTok. Instagram recently released its own short-form video feature called Instagram Reels. With Reels, you can create 15- or 30-sec. videos with overlayed text, filters, audio, special effects and stickers, much like what you see on TikTok.

Following are some tips on how to use Instagram Reels for retail marketing.

Continue reading →