MADISON, Wis. —To further its mission of providing education, providing coworking opportunities and promoting sisterhood to Black women, the Progress Center for Black Women is moving from Fitchburg to the Capitol Square in Madison. The new office will be located at 30 W. Mifflin St.
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How to Use Webinars for B2B Lead Generation
INTRODUCTION
While we may have seen a surge in B2B webinars in 2020 due to the pandemic, webinars have been around for years and will continue to be a vital component of content marketing strategies for B2B brands.
When used appropriately, webinars can help you humanize your brand, build thought leadership, showcase the value of your products or services and generate meaningful B2B leads. In fact, in a 2021 Demand Gen Report, 53% of marketers identify webinars as the top-of-the-funnel format that generates the most high-quality leads.
Following are some tips on how to use webinars for B2B lead generation.
Continue reading “How to Use Webinars for B2B Lead Generation”Best Practices When Pitching a Podcast
INTRODUCTION
According to Edison Research, approximately 80 million Americans listen to podcasts weekly. This makes sense as they’re easy to access and follow, both at home/office and on the road.
Having your clients featured on the right podcast can be an effective public relations and marketing strategy. It not only increases their brand recognition, but it also expands the company’s reach and helps the staff be perceived as experts in their field.
Here are best practices to follow when pitching a podcast.
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