Public Relations, Advertising & Social Media

How to Execute PR for Your Startup in Stages

Posted on October 27, 2021November 2, 2021 by Taylor Kennedy

INTRODUCTION

According to the Peterson Institute for International Economics, startup business activity grew from 3.5 million in 2019 to 4.4 million in 2020. However, let’s not sugarcoat it, launching a company is hard work.

One area that will require your attention is PR, which can help to build brand awareness, position your team members in a positive light and educate your target audiences.

Here is how to execute PR for your startup in the pre-launch, pilot study and launch stages.

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Why it’s Important to Train Leaders

Posted on October 19, 2021October 19, 2021 by Brian Lee

In the world of professional coaching, you can find a coach who has decades of experience but is “only” an assistant coach instead of a head coach. Meanwhile, you can find a young coach with only a few years of experience but is a head coach.

I want to be clear that there’s nothing inherently wrong with either of these scenarios. Not everyone wants to be the top dog in an organization. In fact, some people just enjoy doing the job instead of dealing with all the responsibilities of being the leader.

Where a lot of organizations fail is when they promote or appoint people into leadership roles when that person a) doesn’t want it and/or b) is not qualified for it. These situations can occur when people are promoted primarily based on years of experience or seniority or based on status (e.g. award winner, donor, family member, etc.).

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Should Retail Businesses Still Use Pinterest?

Posted on October 13, 2021October 13, 2021 by Jaimie Onasch

INTRODUCTION

According to Statista, social commerce sales in the United States are projected to exceed $79 billion by 2025.

This presents a huge opportunity for retailers with e-commerce capabilities; however, as more social media platforms introduce shopping tools, it’s more important than ever to be strategic about where you spend your time and money.

Here are some insights about whether Pinterest is right for you and some tips for using the platform for your retail store or e-commerce shop.

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