Public Relations, Advertising & Social Media

How to Create and Use a LinkedIn Showcase Page

Posted on March 16, 2022April 2, 2022 by Taylor Kennedy

INTRODUCTION

For businesses that want to catch the attention of prospective clients and partners, consider creating a LinkedIn Showcase Page. An extension of your LinkedIn company page, a Showcase Page is a channel for deeper engagement with a highly interested segment of your target audience.

For example, a consumer electronics store could use a Showcase Page to highlight or promote a particular brand it carries, or a global consulting company could use a Showcase Page to promote its healthcare consulting unit.

Here is how to create and use a LinkedIn Showcase Page.

Continue reading →

How to Use Marketing to Recruit

Posted on March 10, 2022March 23, 2022 by Brian Lee

INTRODUCTION

Does it matter to you that a prospective employer has 5,000 locations worldwide, or that it calls itself the No. 1 leader in hospitality? Probably not, yet it’s messages like these that I see on many hotel job ads. Similar to how properties need to battle for guests, these days they especially need to battle for employees as well.

Keeping this idea in mind, I recommend using marketing strategies and tactics in your recruitment efforts. Here are a few tips on how to get started.

Continue reading →

How Overhiring Can Hurt Your Brand

Posted on March 3, 2022March 17, 2022 by Jaimie Onasch

INTRODUCTION

According to a recent Bureau of Labor Statistics report, 4.5 million Americans quit their jobs in November 2021 during the peak of what’s known as the Great Resignation. Close to 6.5% of those individuals worked in the accommodation and food services sector, and 4.6% were in retail.

While these numbers are starting to plateau, hotels, restaurants and retail shops have some of the highest quit rates in the country, leaving many of those businesses short-staffed and unable to meet consumer demand.

Experts often cite opportunities for better pay, flexible hours and entrepreneurship as reasons why people are quitting; however, there is another reason that’s not often discussed–overhiring and lack of hours.