We moved this week after calling 222 N. Midvale Blvd. (the Jefferson building) home for the past 10 years and four months. The need for more housing in Madison led to two office buildings a few hundred feet from us being demolished for apartments in 2021. Now, our building and the adjacent building will be demolished for apartments.
Continue reading “10-Year Challenge”BRIAN:
I’m sure advertisers must have a measure of disappointment when they watch their ad during the Super Bowl … and then see multiple ones just like it. This year, we had numerous electric vehicle commercials, and they were so similar to each other in terms of messaging that I’m certain I can’t name any differences among them. My favorite commercial was Paul Rudd and Seth Rogen reminiscing over a bag of Lay’s. It’s the exact type of humor (e.g., marrying the ghost) I would have used if I wrote the spot myself. A commercial that let me down was the one for Bud Light Seltzer with Guy Fieri. I thought it was a clever concept with the Mayor of Flavor Town, but the execution was terrible—there could have been so much more done in the spot.
I manage several community events calendars and write about local events, so I’m regularly visiting the same websites over and over again, or at minimum, on an annual basis. One mistake that I often encounter is that the organization or business changes its website page structure.
Continue reading “Stop Changing Your Website Page Structure”