Modern digital ad campaigns are driven by automation and machine learning; however, optimization can only be as strong as the data collected to inform it.
One of the most powerful tools guiding ad campaign optimizations is Google Tag Manager (GTM), which bridges the gap between marketing strategy and campaign performance.
Continue reading “3 Ways Google Tag Manager Improves Your Ad Campaign”
INTRODUCTIONGone are the days when simply showing up with a booth, some brochures and some candy was enough to capture leads at a conference. Now, attendees are more selective, more digitally connected and often times a bit overwhelmed with options.
If your company’s target audience is attending a conference, reaching them requires a strategic approach of pre-event targeting, interacting with them via the conference event app, memorable on-site experiences and post-event follow-through.
Here are three ways to reach attendees at a conference:
We are pleased to have Abbey Jones join Revelation as a Communications Specialist. She is a native of Madison and graduated with a degree in strategic communications from the University of Minnesota. Abbey brings to the table her skills in digital marketing, graphic design and event planning as well as her experience working with clients in hospitality, non-profit and performing arts, among other industries.