BRIAN: I’m a sucker for 80s and 90s nostalgia, and I’m sure advertisers know this about my demographic group. Thus, it should be no surprise that I enjoyed the “Good Will Dunkin'” commercial featuring the likes of George Costanza and Steve Urkel (which reminded me of the Radio Shack commercial about “The 80s called”). I think the ties to the brand could have been stronger, as most of the allotted time was used for cramming in cameos, but at least the spot resonated with me emotionally. I also like Guy Fieri’s commercial for Bosch Power Tools. Here, the message was loud and clear about being any old guy vs. being Guy. Meanwhile, I didn’t like the AI.com ad, because it failed to tell us anything about the brand or what it does. Consequently, there wasn’t a strong incentive to follow the call to action about getting your handle.
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How Restaurants Can Use Snapchat to Attract Customers
INTRODUCTION
According to Statista, Snapchat is projected to reach approximately 113 million users in the United States by 2028, with a heavy focus on younger age groups.
In fact, close to 70% of Snapchat users in the United States are under the age of 34, and close to 30% fall within the 18-24 age range. This presents an opportunity for restaurants looking to engage with younger diners in their communities.
Following are some tips on how your restaurant can use Snapchat to attract customers.
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How Your Association Can Navigate a Dues Increase
INTRODUCTION
Due to various reasons, trade associations have to consider increasing membership dues from time to time. Of course, raising dues can be a sensitive topic for any association. Members may worry about the perceived value they’re getting in return or the impact on their budgets.
Successfully guiding your association through this process requires a thoughtful approach. Here are some tips on how your association can navigate a dues increase.
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