(MADISON, Wis.)—Starting today, Atwood Avenue is open to bidirectional traffic from Fair Oaks Avenue to Cottage Grove Road. Prior to this opening, vehicles could only travel inbound/toward downtown from Cottage Grove Road to Walter Street, with no access to an outbound lane between those two points.
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On Oct. 7, 2023, the University of Wisconsin football team’s game against Rutgers was streamed on Peacock. In my research of sports bars in and around Madison, Wis., only a handful got their act together in time to install Peacock (bars have to acquire a license and equipment).
Meanwhile, others tried to get it but didn’t start the process early enough. Still others had their social media posts on autopilot, with messages like, “Come watch the game here” when they didn’t actually have Peacock.
This situation should teach sports bar owners a valuable lesson of having their operations in order, which in turn can help with their marketing. That’s because the bars that had Peacock had a decided advantage over others that didn’t, and they could have (should have) marketed that unique asset.
Here’s how sports bars can improve their marketing through operations.
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Earlier this year, a black bear was spotted in Madison, Wis., creating quite a media buzz around the community. This situation of a loose wild animal is just one crisis that any municipality can encounter.
It’s important for the municipality to be ready to communicate early and often with residents. Remember that at the end of the day, the goal is to ensure the safety and protection of the community.
Here are crisis communication steps that municipalities can take to effectively communicate to their internal and external publics.
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