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How to Use Mailchimp for an Event Drip Campaign

Posted on by Jaimie Onasch

INTRODUCTION

According to Campaign Monitor, automated emails generate 320% more revenue than non-automated emails. That’s because automated email campaigns are designed to customize messages and next steps based on the contact’s actions, which produces a more personalized experience.

Event venues or organizers that use Mailchimp can leverage the platform’s automated customer journeys to boost ticket sales, sell add-ons or enhance attendee experiences.

Following are some tips for how to use Mailchimp to create a drip campaign for your event.

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How to Prepare for Protests at Your Municipal Meeting

Posted on by Taylor Kennedy

INTRODUCTION

Municipalities host many public meetings each year. While most happen without an incident, sometimes external factors like protests can create challenging situations. Being prepared, especially via communication, is essential.

Here are ways to prepare for protests at your municipal meeting.

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Super Bowl ads 2025: staff analyses

Posted on by Brian Lee

BRIAN:

First, I want to give a nod to Madison-based Fetch, which generated a bunch of earned media coverage after it announced it was giving away $1.2 million during the final two-minute warning of the game. That’s a nice two-for-one in terms of publicity. (The livestream takeover of its app also was interesting to watch.)

It’s a bad look when multiple brands share the same spokesperson. In this case, we saw Matthew McConaughey appear in spots for Uber Eats and Salesforce, and he’s also been in recent commercials for Lincoln and Doritos. I think a consequence is a weaker association between the brand and the spokesperson, which ruins the intent of hiring a spokesperson in the first place.    Continue reading “Super Bowl ads 2025: staff analyses” →