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How Municipalities Can Engage the Public with LinkedIn Ads

INTRODUCTION

According to Pew Research, 30% of adults in the United States are active on LinkedIn. While that may not seem as impressive as the more than 60% of adults who use Facebook, LinkedIn is the most popular social media platform for professionals and is widely used by college-educated individuals ages 30-49.

Municipalities of all sizes can leverage LinkedIn ads to engage and educate citizens, increase public engagement, increase awareness of community initiatives and showcase opportunities to work in government.

Following are some tips on how your municipality can engage the public with LinkedIn ads.

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Affordable Dental Care of Madison to Break Ground on New Clinic

(MADISON, Wis.) – Affordable Dental Care (ADC) of Madison will soon continue its mission to increase access to oral healthcare in a new space. The non-profit is hosting a groundbreaking ceremony for its new clinic from 3-4 p.m. Thursday, June 27 at 1709 Aberg Ave. Continue reading “Affordable Dental Care of Madison to Break Ground on New Clinic”

How a School Board Can Regain Trust After an Incident

school busINTRODUCTION

A local school district was recently in the news, as it was reported that the school board was taking responsibility for years of overspending, policy violations and budget mismanagement.

Unsurprisingly, parents and residents expressed their concerns publicly, and some called for the resignation or recall of the board members.

How does a school board regain the public’s trust after an incident like this? With any crisis, we recommend focusing on clear and constant communication, strategic planning and transparency.

Here are ways a school board can regain the public’s trust:

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