INTRODUCTION

While getting an unpaid feature on a local morning show, a story in the newspaper or a mention from a respected food reporter can provide important exposure for your restaurant, earned media isn’t always predictable.

Shrinking newsrooms and lack of beat writers are among several reasons why garnering media coverage is harder and harder these days. This is where paid media opportunities can make sense.

Here are some situations when restaurants should consider paying for media.

Continue reading “When Should Restaurants Consider Paid Media Opportunities” →

INTRODUCTION

Connected TV (CTV) advertising places video ads on internet-connected televisions through streaming services like Hulu, Peacock, Paramount+ and YouTube. Unlike traditional cable or broadcast advertising, CTV ads can be purchased programmatically, allowing advertisers to reach specific audiences rather than relying primarily on a program’s general viewership.

For restaurants, CTV advertising offers a valuable opportunity to reach young professionals through targeting based on location, demographics, interests, and, depending on the platform, past behaviors.

Continue reading “How Restaurants Can Reach Young Professionals with CTV ads” →