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Four Ways Local Businesses Can Participate in the U.S. Semiquincentennial (2026)

Posted on by Taylor Kennedy

INTRODUCTION

The United States’ 250th anniversary, known as the semiquincentennial, is a national milestone in 2026. While big brands will likely lead national campaigns (I have started seeing some), local businesses have strong opportunities to participate in ways that are simple, relevant and community-centered.

Here are four ways your business can incorporate the country’s 250th anniversary in your marketing efforts.

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Doing Nothing Doesn’t Help a Crisis

Posted on by Brian Lee

There is no magic wand to make a crisis disappear. Of course, individuals and organizations wish there was, but the reality is that crisis mitigation usually takes time and careful planning.

Unfortunately, individuals and organizations often don’t want to take any action, even after a crisis communications plan has been created. Instead, they hope that maintaining the status quo will make the problem go away.

Here are a few things to keep in mind as you experience a crisis:

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3 Ways Google Tag Manager Improves Your Ad Campaign

Posted on by Abbey Jones

INTRODUCTION

Modern digital ad campaigns are driven by automation and machine learning; however, optimization can only be as strong as the data collected to inform it.

One of the most powerful tools guiding ad campaign optimizations is Google Tag Manager (GTM), which bridges the gap between marketing strategy and campaign performance.

Continue reading “3 Ways Google Tag Manager Improves Your Ad Campaign” →