Even though McDonald’s never uses its CEO in any of its advertising campaigns, it chose to have him introduce the new Big Arch burger. For the past few weeks, he has been criticized and lampooned for taking a small bite and calling the burger a “product.”
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How Your Event Venue Can Work with Your CVB for PR
INTRODUCTION
If your event venue is handling public relations internally, you may be missing opportunities to amplify your message and reach new audiences. The primary goal of a CVB is to attract visitors and events to their destination, and they do this through marketing, advertising and public relations. Their established connections, expertise and resources can complement or enhance your own efforts.
Remember, the relationship between venues and CVBs is mutually beneficial.
Here is how your event venue can work with your CVB for PR.
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Don’t Invade the Privacy of Your Customers
According to the IAPP Privacy and Consumer Trust report, about 68% of consumers said they are either somewhat or very concerned about their online privacy.
Since privacy affects consumers personally and closely, brands should steer clear of doing anything that would remotely jeopardize it. In other words, there’s usually no good justification for breaching privacy.
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