A common challenge your chamber of commerce, trade association or other group may face is determining the benefits that are included in membership or at each membership level.
It can be a combination of art and science to figure out the appropriate fee. For example, you can offer dozens of benefits, but if prospective or current members feel the fee is too high, they won’t join or renew regardless.
Continue reading “When Your Association Raises Dues, Make Sure the Math Works”
According to S&S Insider, geofencing ads can produce up to 30% higher conversion rates than non-geofencing campaigns.
The hyper-targeted approach uses a virtual boundary around a physical location, such as a conference venue, to deliver timely, targeted ads to those who enter the boundary with their mobile devices. This ensures you’re reaching people based on real-time actions and reduces the number of wasted impressions compared to more traditional digital advertising campaigns.
Following are some ways you can use geofencing ads at conferences.
Continue reading “How to Use Geofencing Ads at a Conference”
Revelation is pleased to announce that Taylor Kennedy is being promoted to Director of Public Relations, and Jaimie Onasch is being promoted to Director of Marketing, effective today.