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How Trade Associations Can Show Value to Members

Posted on by Taylor Kennedy

INTRODUCTION

One reason why people join trade associations is that they believe your organization can offer something of value. Maybe they’re looking to expand their professional network. Or maybe they need to develop new skills or want a reliable source of information about news in the field.

With your members facing limited budgets and/or limited time, associations must be intentional about demonstrating value in ways members can see and measure. Bottom line: it’s not enough to do the work–you have to show it, too.

Here is how trade associations can show value to their members.

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How Restaurants Can Take Advantage of 2026 Trends

Posted on by Jaimie Onasch

INTRODUCTION

Each year, the restaurant industry identifies trends that potential customers will likely prioritize when choosing where to eat. For instance, the National Restaurant Association recently released its “What’s Hot Culinary Forecast” for 2026, which can provide valuable insights for restaurateurs.

While it may not be practical to change your operations to align with these trends completely, your restaurant can incorporate small changes or leverage things you are already doing to attract new guests or drive repeat business, particularly when you pair them with the right marketing efforts.

Following are some ways your restaurant can take advantage of the top 2026 trends.

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How to Set up a Virtual Public Meeting on Zoom

Posted on by Taylor Kennedy

INTRODUCTION

Virtual public information meetings (PIMs) have become more of the norm, especially since COVID. They can be a convenient way for businesses and municipalities to stay transparent and accessible, and for connecting with stakeholders.

One important thing to note is that to run a PIM with presentation-style control, you’ll need a Zoom Webinar subscription, not just a regular Zoom Meeting account. Webinars are set up differently, and the cost depends on how many attendees you anticipate. For example, Zoom Webinar pricing starts at $66/month.

Here is a guide on how to set up a virtual PIM on Zoom Webinars.

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