INTRODUCTION
According to Statista, the global social media influencer marketing market value is expected to exceed $32 billion in 2025, which is more than triple what we saw just five years ago. In fact, influencer marketing has become one of the most indispensable forms of digital marketing used by brands.
Businesses of all sizes can collaborate with social media influencers, also commonly called creators, to increase brand awareness, reach new audiences and ultimately, increase sales or leads.
Following are some tips on how you can work with influencers to promote your local business.
Continue reading “How Local Businesses Can Work with Influencers”
INTRODUCTION
Integrating artificial intelligence (AI) into your business can seem overwhelming. Maybe you’ve dabbled in generative AI by using an LLM (Large Language Model) like ChatGPT or tried the AI features in software like Photoshop or Word. However, you’re not sure how to take the next step toward automating repetitive tasks, enhancing customer experiences or gaining deeper insights from your data.