INTRODUCTION
According to Statista, more than 300 million people in the United States are currently active on social media. That number is expected to exceed 330 million by 2029.
When managed appropriately, municipalities of all sizes can use social media to inform and engage their citizens. It also can be used to establish meaningful two-way communications with the public, which can help you identify what’s working and what could be improved within your community.
Following are some tips on how your municipality can manage and monitor its social media accounts.
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