INTRODUCTION
According to Statista, direct marketing efforts have a higher return on investment (ROI) than other forms of marketing. In addition, direct marketing campaigns typically cost 55% less than broad advertising campaigns.
Unlike mass marketing, which typically delivers a standard message to a large market, hoteliers can use direct marketing to send personalized messages straight to target businesses or corporate contacts. This approach can help drive engagement, conversions and sales, while also improving your ROI.
Following are some direct marketing tips you can use to attract corporate business to your hotel or resort.
Continue reading “How Hotels Can Use Direct Marketing to Attract Corporate Business”
LinkedIn has turned into a powerful platform for B2B marketing, offering features that enable companies to engage their target audience effectively. Its app now has a section dedicated solely to videos, similar to TikTok and the Reels tab in Instagram.
To maximize their profit, businesses must maximize revenue while minimizing expenses. Here’s an examination of the tough world of hospitality, where restaurants have seemingly tried to either maximize revenue or minimize expenses, but not both simultaneously.