On Sept. 18, when two potentially armed suspects were on the loose in downtown Madison, campus police issued a warning to students and faculty to “shelter in place.”
On Oct. 3, when a woman led police and Secret Service in a car chase around the U.S. Capitol, authorities warned people in buildings nearby to “shelter in place.”
In journalism, we’re taught to keep things simple. So why not just say, “stay inside” instead of the oddly phrased “shelter in place”?
When you run promotions through social media, make it as easy as possible for entrants. For example, don’t tell people on Facebook to do something on YouTube to enter. Or in the case of the Oakland Athletics, don’t tell fans on Instagram to post a Vine video on Twitter:
On, Wisconsin! A senior at the University of Wisconsin and member of the marching band, Adam Ruechel just started as our PR intern this semester. The Elkhart Lake, Wis., native is currently studying both Life Sciences Communication and Environmental Studies and expects to graduate this spring.