Blog

When Hotels and Restaurants Should Use Stories vs. Reels

INTRODUCTION

According to a Sprout Social report, close to 70% of social media users identified Instagram as their favorite platform for engaging with brand content. In addition, about 50% of Instagram users said they interact with brands at least once a day.

Both Stories and Reels have proved to be the most engaging forms of content on the platform, but it can sometimes be difficult for hotel and restaurant businesses to understand when each should be used.

Following are some tips on when your hotel or restaurant should use Stories vs. Reels.

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How Municipalities Can Build and Manage a Stakeholder Registry

INTRODUCTION

Effective stakeholder management is crucial for municipal projects, whether you’re implementing new policies or building infrastructure projects. A well-organized stakeholder registry serves as the foundation for effective public engagement, helping municipalities track relationships and communication history.

Here is how municipalities can build and manage a stakeholder registry.

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Addressing the Tar Heel in the Room

TV cameraIn some organizations, the CEO has a communications position that is focused solely on their communications. Their tasks often include handling media requests, writing speeches and managing the CEO’s social media channels, among other duties.

At the end of the day, their mission is to build and protect the CEO’s brand and not put themselves in the spotlight. However, that hasn’t been happening with Jordon Hudson, the girlfriend of University of North Carolina Head Football Coach Bill Belichick. She is currently serving as the de facto manager of “all activities related to Coach Belichick’s personal brand,” as described by UNC.

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