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Addressing the Tar Heel in the Room

Posted on by Brian Lee

TV cameraIn some organizations, the CEO has a communications position that is focused solely on their communications. Their tasks often include handling media requests, writing speeches and managing the CEO’s social media channels, among other duties.

At the end of the day, their mission is to build and protect the CEO’s brand and not put themselves in the spotlight. However, that hasn’t been happening with Jordon Hudson, the girlfriend of University of North Carolina Head Football Coach Bill Belichick. She is currently serving as the de facto manager of “all activities related to Coach Belichick’s personal brand,” as described by UNC.

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How Hotels and Restaurants Can Use AI for Review Management

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, close to 80% of people trust online customer reviews as much as personal recommendations from family or friends. In addition, customers tend to spend more money with and have more trust in businesses that reply to online reviews.

However, manually responding to every customer review may not be realistic for many hospitality businesses. That’s where AI comes in. It can help hoteliers, restaurant owners and GMs manage their business’s online reputation more efficiently, allowing them to focus their time on operations and other key elements of their business.

Following are some ways your hotel or restaurant can use AI for review management.

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How B2C Companies Can Use Cision One for Media Monitoring and Social Listening

Posted on by Taylor Kennedy

INTRODUCTION

In today’s digital landscape, understanding consumer conversation is crucial for B2C companies. Consumers are constantly sharing their opinions, experiences and feedback via online platforms. Tapping into these conversations allows brands to stay ahead of trends, manage their reputation and engage effectively with their audiences.

Cision One can help B2C brands capture, analyze and act on these conversations through advanced media monitoring and social listening tools. Here’s how to use it.

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