INTRODUCTIONArtificial intelligence (AI) can enhance your writing, but most platforms have a generic, predictable style that lacks personality. The good news is that you can train AI to match your specific voice, whether informal, academic or professional.
Here is how to train AI to use your writing style guide.
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In a nutshell, loss aversion theory states that most people would rather avoid a loss than make a gain. Yet, many brands focus on the latter when marketing to their prospective customers.
Yes, some people do want to be healthier, richer, stronger, more attractive, etc. But is what you’re selling enough to motivate your prospects into buying? Continue reading “Using Loss Aversion Theory to Determine Customers’ Pain Points”
Google Search ads are an effective way to reach people who are actively searching for products or services like yours. However, according to WordStream, the average conversion rate for Google Ads is just 4.40% on the search network.
In other words, only about four people out of 100 are taking a specific action, such as making a purchase or completing a lead form, from search ads alone. When paired with targeted push marketing efforts, specifically Google retargeting ads, your business’s conversion rate could increase by 115%.
Following are some tips on how to use retargeting ads with Google Search ads.
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