Public Relations, Advertising & Social Media

Hotels: How to Manage a Crisis Online, Part 1: Service Issues

Posted on February 6, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

In a study by the White House Office of Consumer Affairs, dissatisfied customers typically tell nine to 15 other people about their experience; some tell 20 or more. This is especially important for hotels, B&Bs and resorts. Service issues such as inattentive and rude staff, a room not up to a customer’s liking and dirty amenities, can cause customers to write negative reviews online on sites like TripAdvisor, Google and Yelp.

Here is how to handle a social media crisis related to a service issue and rebuild your hotel’s reputation.

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Super Bowl ads 2019: staff opinions

Posted on February 4, 2019January 30, 2020 by Brian Lee

BRIAN:

In every article I read this morning about Super Bowl ads, there was a consensus that the ads this year followed a theme of humor. I find that funny, because humor is used every year, as are other themes. My two favorite ads were indeed humorous: the first was the one in which Carrie Bradshaw and the Dude switched from their signature drinks–a cosmo and a White Russian, respectively–to Stella Artois. I also enjoyed the Bud Light-Game of Thrones crossover. I’m a huge GoT fan, and I remember the moment I realized the commercial was reenacting a scene from the show, I yelled, “that’s from Game of Thrones!”

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A Beginner’s Guide to Using Gutenberg in WordPress

Posted on January 30, 2019January 9, 2020 by Brian Lee

INTRODUCTION

If you updated or installed WordPress anytime since late 2018 (version 5.0), you now have its new interface called Gutenberg. Prior to Gutenberg, editing pages and posts in WordPress was similar to (and easy as) editing a Word document.

Now, editing pages and posts has become more cumbersome as a result of new features–primarily, blocks–that are supposed to give you more control over the layout.

Here’s your guide on how to use Gutenberg in WordPress that will help you with all the essential elements you will need to create pages and posts.

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