Public Relations, Advertising & Social Media

Advanced Facebook Advertising Tips for Restaurants

Posted on January 11, 2019January 11, 2019 by Jaimie Onasch

INTRODUCTION

If your restaurant is one of the 3 million businesses using Facebook to advertise, you’re probably already familiar with some of the platform’s more basic advertising techniques.

However, as the social media site evolves, it is important to change your strategy accordingly. Facebook ad competition is higher than ever, which means it’s even more important to create an engaging experience for the right audience.

Following are some Facebook advertising strategies for restaurants you should explore.

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How to Maximize Your Hospital’s Facebook Page

Posted on January 4, 2019January 9, 2020 by Brian Lee

INTRODUCTION

Does your hospital’s Facebook page have no purpose beyond “we should be on Facebook?” Are you following some undefined strategy of so-called “online branding?” Or, do you have reasons to be on Facebook, yet your objectives aren’t being met?

While you are probably tempted to fulfill a myriad of needs through your Facebook page, you are best served focusing on a few clear-cut purposes, all under the umbrella of customer (patient) retention.

Here are three ways your hospital can maximize its Facebook page.

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How to Manage Public Involvement of Your Proposed Development

Posted on December 19, 2018January 7, 2020 by Taylor Kennedy

INTRODUCTION

When a developer or organization proposes a new development or improvements to an existing facility, concerns will likely arise: Will the building or infrastructure tarnish the value of an established neighborhood? Is it going to ruin a space that has scenic or environmental value? How will it affect traffic, taxes, safety, etc.?

It’s important to address these questions and ultimately engage your stakeholders in all aspects of the project’s timeline. Here are tips on how to manage public involvement of proposed developments.