Kate Schmidt, a graduating senior at the University of Wisconsin, joined us earlier this semester as our spring intern. She previously served as a social media coordinator at another agency and has written articles for the Odyssey Online. In addition to majoring in life sciences communications, Kate also is pursuing certificates in business and entrepreneurship.
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Hotels: How to Manage a Crisis Online, Part 1: Service Issues
INTRODUCTION
In a study by the White House Office of Consumer Affairs, dissatisfied customers typically tell nine to 15 other people about their experience; some tell 20 or more. This is especially important for hotels, B&Bs and resorts. Service issues such as inattentive and rude staff, a room not up to a customer’s liking and dirty amenities, can cause customers to write negative reviews online on sites like TripAdvisor, Google
Here is how to handle a social media crisis related to a service issue and rebuild your hotel’s reputation.
Continue reading “Hotels: How to Manage a Crisis Online, Part 1: Service Issues”Super Bowl ads 2019: staff opinions
BRIAN:
In every article I read this morning about Super Bowl ads, there was a consensus that the ads this year followed a theme of humor. I find that funny, because humor is used every year, as are other themes. My two favorite ads were indeed humorous: the first was the one in which Carrie Bradshaw and the Dude switched from their signature drinks–a cosmo and a White Russian, respectively–to Stella Artois. I also enjoyed the Bud Light-Game of Thrones crossover. I’m a huge GoT fan, and I remember the moment I realized the commercial was reenacting a scene from the show, I yelled, “that’s from Game of Thrones!”
Continue reading “Super Bowl ads 2019: staff opinions”