Public Relations, Advertising & Social Media

Four Ways to Brand Yourself As a Realtor

Posted on April 9, 2019January 7, 2020 by Taylor Kennedy

According to the Association of Real Estate License Law Officials (ARELLO), since 2018, about two million real estate licensees have been active in the United States. This large amount of competition is one of the main reasons why realtors need to brand themselves.

In other words, to fight the commodity trap, you need to establish brand loyalty, which has more to do about how you are perceived by the consumer and less to do about your price (fees).

Here are tips on how realtors can build their brand.

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A Public Relations Analysis of a Proposed Stadium Upgrade

Posted on April 2, 2019April 2, 2019 by Brian Lee

Photo from the high school’s Facebook page

For any proposed development, you’re going to face some degree of NIMBYism. To what degree depends on how well you perform public involvement and community relations.

Here’s an example. A private high school is facing staunch opposition from the neighborhood in which it’s located for its proposal to update its football stadium (add lighting, add seating, improve the sound system, etc.). Yet, parents of students who don’t live in the neighborhood are in support of the proposal, judging by an analysis of letters-to-the-editors, letters to the city and social media posts.

Over the past six months, the high school president and its board of trustees have made numerous errors that will likely jeopardize the proposal, especially in a neighborhood with a history and reputation of opposing developments. Here are their community engagement mistakes:

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How to Get Started with Marketing Your Product on Amazon, Part 2: Amazon Advertising and External Marketing

Posted on March 29, 2019March 29, 2019 by Jaimie Onasch

INTRODUCTION

According to a report by EMarketer, Amazon is now the third largest digital ad seller in the United States, behind Google and Facebook. It estimates that U.S. advertisers spent $4.61 billion on the platform last year and predicts that number to increase significantly by 2020.

Furthermore, there are more than 560 million product listings in the U.S. alone. For retailers selling products on Amazon, it means finding ways to make products stand out.

Following are some tips on how your retail store or business can advertise products on Amazon and further promote them through external channels.

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