Public Relations, Advertising & Social Media

Four Advanced Facebook Live Features to Use for Your CVB or DMO

Posted on May 16, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

For the past several years, video has been the most engaging type of content on Facebook, particularly Live videos. In fact, SocialMediaToday reports that people spend three times as much time watching Live videos than pre-recorded videos on Facebook.

Your convention and visitors bureau or destination marketing organization can better promote your region to potential visitors by embracing and perfecting Facebook Live techniques beyond the basic setup.

Following are four advanced Facebook Live features CVBs and DMOs should be using.

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The Five Most Important Stats in Google Analytics

Posted on May 3, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

Today, successful websites need to have not only useful content but also a solid understanding of their audience. If a website has first-class content but no notion of its performance–for example is the content bringing you leads–that’s missing half of the battle.

Google Analytics, a tool that helps analyze web traffic, can answer these questions and guide you to improve your site based on the results. According to Built With, more than 27 million websites currently use the platform to track usage metrics.

Here are the top five statistics to use in Google Analytics.

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What Does a PR Professional (Really) Do?

Posted on May 1, 2019June 6, 2019 by Brian Lee

The average person may only think of public relations as pitching to the media or acting as a spokesperson. In reality, PR is a broad umbrella and part of a strategic communication process. Here are the various aspects of public relations that help to build mutually beneficial relationships between organizations and their publics.

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