Public Relations, Advertising & Social Media

How to Set up a Google Business Page for Your Hotel

Posted on August 26, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

According to Statista, Google is the leading search engine in the United States, with more than 60 percent of the market share. That means people searching for your hotel online are likely using Google to do it.

That’s why it’s important to set up a Google My Business page for your hotel. It gives you control over the information potential guests see about your hotel (e.g. services and amenities, contact information, photos) across Google products like Search and Maps. Plus, you can manage reviews, gather customer insights and review traffic metrics.

Following are some tips on how to set up a Google Business page for your hotel, resort or bed and breakfast.

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PR Analysis of US Women’s Soccer

Posted on August 16, 2019August 26, 2019 by Taylor Kennedy

INTRODUCTION

In July, the U.S. Women’s National Soccer Team won its second consecutive World Cup and fourth overall. Since then, there have been ongoing debates about the disparity between how the men’s and women’s teams are treated (e.g. money).

The issue of increased compensation for the women’s team is a PR case study on how U.S. Women’s Soccer and the U.S. Soccer Federation have framed their arguments. Here’s our analysis:

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What Restaurants Should Post on Twitter

Posted on August 16, 2019December 5, 2019 by Brian Lee

Is tweeting repeatedly about your restaurant’s food, drinks, lunch specials and events the correct approach on Twitter?

We analyzed national brands, regional brands and local brands to see what types of posts drove the most engagement with their followers. Use our e-book, What Restaurants Should Post on Twitter, to guide your Twitter strategy.

Download it today.

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