INTRODUCTION
For close to a decade, social media has helped hotel brands connect with potential guests. While Facebook still reins king, Instagram has become increasingly popular among millennials and younger adults.
In fact, the Pew Research Center reports that 64 percent of 18- to 29-year-olds in the United States use Instagram. Individuals ages 30-49 also are on the platform, with 40 percent of them being active users.
As a hotelier, you should take advantage of Instagram to reach your current guests and the next generation of customers. Following are eight Instagram best practices you should implement for your boutique hotel.
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