Our new intern Julianne Kelly is a senior in the School of Journalism at the University of Wisconsin. Hailing from Santa Monica, Calif., Julianne has held several internships in the Los Angeles area, including for AEG.
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How to Develop a Messaging Strategy for Your Tech Startup
INTRODUCTION
Today’s fast-paced and attention deficit-driven environment has reinforced the idea that companies should keep their messaging short and sweet but still informative.
Your tech startup’s messages are key to reaching your target customer and essential for effective tech PR. Think of it this way: your messages should help convert skeptics (e.g. investors) into supporters and existing supporters to even bigger advocates for your startup.
Here are tips on how to develop a messaging strategy for your tech startup.
Continue reading “How to Develop a Messaging Strategy for Your Tech Startup”How to Handle Media Spin
INTRODUCTION
The media often make a mountain out of a molehill, and they do it on purpose. A story with a juicy or riveting angle will get more clicks, readers, viewers and listeners than one that only reports the facts.
Here’s a look at a recent example of media spin, and a recommended course of action if it ever negatively affects your company.
Continue reading “How to Handle Media Spin”