Public Relations, Advertising & Social Media

‘Smallville’ Stars Including Welling, Rosenbaum, Durance Join Elwes on Celebrity Roster at Wizard World Madison

Posted on September 26, 2019November 8, 2019 by Brian Lee

Chris Sarandon, Jewel Staite, Dichen Lachman, Kevin Nash, Laura Vandervoort, Lou Ferrigno, More in Wizard World’s Fifth Visit to Alliant Energy Center

MADISON, Wis. – “Smallville” stars Tom Welling (“Clark Kent”), Michael Rosenbaum (“Lex Luthor”), Erica Durance (“Lois Lane”) and Laura Vandervoort (“Kara”), The Princess Bride standouts Cary Elwes (“Westley) and Chris Sarandon (“Prince Humperdinck”), Jewel Staite (“Firefly,” “Stargate Atlantis”), Dichen Lachman (“Altered Carbon,” “Animal Kingdom”), professional wrestler Kevin Nash and Lou Ferrigno (“The Incredible Hulk,” “The King of Queens”) are among the celebrities scheduled to attend Wizard World Madison, set for October 25-27 at Alliant Energy Center.

Continue reading →

How to Market Your Saas Platform to Customers

Posted on September 23, 2019September 23, 2019 by Jaimie Onasch

INTRODUCTION

According to Statista, the global SaaS market is expected to exceed $155 billion by 2020, which is more than double what it was just six years ago. If you’re a startup, those numbers are encouraging, but you’re also facing a lot of competition.

While it can be expensive to develop a quality product, it is important to dedicate some funds to marketing. A well-thought-out strategy helps startups identify the right market for their product and should make selling easier in the long run.

Following are some tech startup marketing tips your company should use to promote your SaaS platform to customers.

How to Promote Your Tech Startup’s Subject Matter Experts

Posted on September 17, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

Within your tech startup, you will most likely have at least one subject matter expert (SME), or a person with expertise and experience in a certain area. They are important to your company for many reasons, one being that investors and potential customers ultimately want to do business with experts.

In addition, subject matter experts who understand and can help guide the sales process drive growth in top-performing B2B companies, according to a Forbes article.

Your SMEs also can serve as the “go-to” person to answer questions from the media, if you brand them correctly. Following are tips on how to promote your tech startup’s subject matter experts.

Continue reading →