Public Relations, Advertising & Social Media

How to (Not) Blame the Victim

Posted on July 25, 2019July 25, 2019 by Brian Lee

INTRODUCTION

The customer is not always right. Unfortunately, in our litigious society, customers may sue your organization for their own actions, whether due to an accident or their own negligence.

A family is suing Royal Caribbean for the accidental death of their toddler. The toddler’s grandpa put the toddler on the railing of an open window, and she fell through. This is an area that the toddler could not have reached on her own.

Meanwhile, a toddler sneaked onto a conveyor belt behind a Spirit Airlines ticket counter at Hartsfield-Jackson Atlanta International Airport. The mother, who said she looked away from her son “for one second,” has not indicated yet if she’ll sue.

How can Royal Caribbean and Spirit Airlines avoid taking the blame for these situations?

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Eight Instagram Best Practices for Boutique Hotels

Posted on July 18, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

For close to a decade, social media has helped hotel brands connect with potential guests. While Facebook still reins king, Instagram has become increasingly popular among millennials and younger adults.

In fact, the Pew Research Center reports that 64 percent of 18- to 29-year-olds in the United States use Instagram. Individuals ages 30-49 also are on the platform, with 40 percent of them being active users.

As a hotelier, you should take advantage of Instagram to reach your current guests and the next generation of customers. Following are eight Instagram best practices you should implement for your boutique hotel.

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How Developers Can Handle Crisis PR

Posted on July 8, 2019December 10, 2019 by Taylor Kennedy

INTRODUCTION

As mentioned in a previous blog post, when developers propose new developments, including commercial, mixed-use or residential, they require immense public relations efforts. PR also is needed when a crisis or incident occurs, as it can help to preserve your brand, reputation and ability to win future projects.

Here are two examples of how developers handled crisis communications and PR for their developments:

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