The media often make a mountain out of a molehill, and they do it on purpose. A story with a juicy or riveting angle will get more clicks, readers, viewers and listeners than one that only reports the facts.
Here’s a look at a recent example of media spin, and a recommended course of action if it ever negatively affects your company.
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According to Statista, Google is the leading search engine in the United States, with more than 60 percent of the market share. That means people searching for your hotel online are likely using Google to do it.
That’s why it’s important to set up a Google My Business page for your hotel. It gives you control over the information potential guests see about your hotel (e.g. services and amenities, contact information, photos) across Google products like Search and Maps. Plus, you can manage reviews, gather customer insights and review traffic metrics.
Following are some tips on how to set up a Google Business page for your hotel, resort or bed and breakfast.
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In July, the U.S. Women’s National Soccer Team won its second consecutive World Cup and fourth overall. Since then, there have been ongoing debates about the disparity between how the men’s and women’s teams are treated (e.g. money).
The issue of increased compensation for the women’s team is a PR case study on how U.S. Women’s Soccer and the U.S. Soccer Federation have framed their arguments. Here’s our analysis:
Continue reading “PR Analysis of US Women’s Soccer”