In July, the U.S. Women’s National Soccer Team won its second consecutive World Cup and fourth overall. Since then, there have been ongoing debates about the disparity between how the men’s and women’s teams are treated (e.g. money).
The issue of increased compensation for the women’s team is a PR case study on how U.S. Women’s Soccer and the U.S. Soccer Federation have framed their arguments. Here’s our analysis:
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Is tweeting repeatedly about your restaurant’s food, drinks, lunch specials and events the correct approach on Twitter?
We analyzed national brands, regional brands and local brands to see what types of posts drove the most engagement with their followers. Use our e-book, What Restaurants Should Post on Twitter, to guide your Twitter strategy.
Download it today.
Continue reading “What Restaurants Should Post on Twitter”
Have you ever logged into Instagram and wondered how brands make their photos look so good? Chances are, Instagram filters are the reason.
It is estimated that 18 percent of all photos on the platform use a native Instagram filter. However, the actual percentage of filter-enhanced photos is likely much higher when you factor in external photo editing software.
Hotels like yours can take advantage of photo filters to establish a consistent look or aesthetic for your account, making it easier for potential guests to identify your brand just from the image.
Following are some tips on how to use Instagram filters for your hotel, resort or bed and breakfast.
Continue reading “How to Set up Instagram Filters for Your Hotel”