During a pandemic, when many businesses are closed and consumers are staying at home, how should you use social media to connect with your customers or clients?
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How Hotels Can Use TikTok for Marketing
INTRODUCTION
According to SensorTower, TikTok remains the most downloaded non-game app in the world, surpassing 111 million installs in May 2020. With 800 million active users, it’s also becoming one of the most popular social media platforms in the world.
The successful video-based app allows users to film and share short, looping videos with fun filters and effects, musical overlays and customized text. It’s extremely popular among younger generations.
In fact, close to two-thirds of TikTok users in the United States are under the age of 30, which is ideal for hotels looking to reach the next generation of travelers.
Following are some tips on how to use TikTok to market your hotel, resort or bed and breakfast.
Continue reading “How Hotels Can Use TikTok for Marketing”How Startups Should Use Email Marketing Automation
INTRODUCTION
Email marketing is a tool for startups to focus on customer acquisition, maximize profits and maintain top-of-mind awareness. This strategy is crucial in turning a “one-time shopper” into a loyal customer and for startups attempting to scale quickly.
Marketing automation, sometimes called email drip campaigns, uses your customer journey, which is started by a call-to-action such as signing up for a newsletter or buying a product.
Here are three ways startups should use email marketing automation.
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