Content marketing is a good strategy for branding, establishing expertise, top-of-mind awareness, push marketing, pull marketing and much more.
During the last few months, have you noticed how starved the media are for fresh content?
Continue reading “The Need for Content”
TikTok has quickly become one of the most popular social media platforms in the world, with 800 million active users and more than 2 billion downloads since it launched in September 2016.
The video sharing app, which features short, looping videos that can be customized with filters and effects, is most popular with younger individuals. As a result, many brands, including restaurants, are starting to take to the platform in an effort to reach the next generation of customers.
In a previous article, we discussed several marketing strategies restaurants can use to promote themselves on TikTok. Following are some TikTok ideas for restaurants to execute those strategies.
Continue reading “TikTok Ideas for Restaurants”
Opening a new hotel has so many moving parts, from development to construction to promotion and room reservations. When starting a new hotel, one of the top goals should be showing guests why your property is unique (compared to others in the area). As time goes on, additional goals may include increasing occupancy and profit, increasing brand recognition, strengthening guest loyalty and improving/maintaining your reputation.
Here is the ultimate checklist guide to managing all the tasks that come with opening your hotel.
Continue reading “The Ultimate Checklist for Opening Your Hotel”