Public Relations, Advertising & Social Media

Checklist for Hotels When Dealing with a COVID-19 Outbreak

Posted on October 8, 2020October 9, 2020 by Taylor Kennedy

INTRODUCTION

Hotels have had to make operational and marketing adjustments due to the continuing COVID-19 pandemic, such as adding tabs on their website detailing extensive prevention measures, taking guest temperatures and creating contactless check-ins. As COVID-19 continues, lodging properties should be prepared in case they experience an outbreak (two or more positive cases).

Here is a checklist on how hotels, resorts and bed & breakfasts can deal with an outbreak in their property.

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When Suppliers and Buyers Become Your Competitors

Posted on October 1, 2020October 5, 2020 by Brian Lee

Porter’s Five Forces model can help you understand the competition you face, especially as you enter a new market. Three of the forces–direct competition, new entrants to the market and indirect competition–should be obvious. The other two–suppliers and buyers (customers)–are often not.

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How Retailers Can Advertise on Etsy

Posted on September 24, 2020November 24, 2020 by Jaimie Onasch

INTRODUCTION

According to Statista, Etsy is one of the top 10 e-commerce retail websites in the United States, with more than 61 million unique monthly visitors.

The online marketplace also is estimated to have close to 2.5 million active sellers with a combined annual gross sales volume of $4.7 billion.

While Etsy provides an opportunity for all types of retailers, it also is becoming more competitive each year. Following are some Etsy advertising tips retailers can use to make their products stand out.

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