One way to make sure your business remains relevant is by staying on top of trends and monitoring what’s going on in your industry. Consider it a competitive edge as you gather intel and strive to adjust to your customers’ evolving needs.
Watch this short video for tips on how to stay on top of trends and monitor the news.
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In a high school science class, I remember learning that energy is never created or destroyed. Instead, it changes from one form to another–this is the First Law of Thermodynamics.
In some respects, the same law can be applied to our economy. While many individuals and businesses are suffering financially, many individuals and businesses also are flourishing financially. It’s not like money disappeared; rather, it moved from one segment to another.
Here are some examples of the transference of money during the COVID-19 Pandemic. If your business has been negatively affected by the pandemic, is it possible to pivot, diversify or shift directions?
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How often does a company announce the release date for a product, only to have to revise it when it’s clear it won’t meet the deadline? That’s just one consequence of the marketing department not being aligned with the other departments and vice-versa.
In other words, marketing, sales, finance, production, development, procurement and other internal functions all need to be integrated. Think of Steve Jobs and how design to him was equally important as function. In an interview with Fast Company, an Apple senior designer and user experience evangelist said, “Everybody there is thinking about UX and design, not just the designers. And that’s what makes everything about the product so much better.”
Continue reading “Why Internal Integration is Important in Marketing”