Porter’s Five Forces model can help you understand the competition you face, especially as you enter a new market. Three of the forces–direct competition, new entrants to the market and indirect competition–should be obvious. The other two–suppliers and buyers (customers)–are often not.
Continue reading “When Suppliers and Buyers Become Your Competitors”Studies show that your social media posts will get more engagement with multimedia. What tools should you use? Photoshop is a powerful graphics editor, but do you really need it? You can make videos with Final Cut Pro, but it does cost $299.99.
Watch this short video for a review of free and freemium online tools you can use to enhance your social media posts.
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A study by the American Psychological Association showed that Americans are feeling nervous and anxious because of the COVID-19 outbreak. Business owners need to take that into account when they communicate with their customers. Here is a short video with some tips on your communication efforts when your employees have COVID-19.
Continue reading “How to Communicate to Customers During COVID-19”