It’s been said that nine out of 10 startups fail. That’s a frightening statistic for any would-be entrepreneur. And when you think each successive year will get easier, it only gets tougher. In fact, several other Madison-based businesses that also launched in 2011 have closed permanently, some after five years.
Continue reading “Celebrating 10 Years”
It’s not uncommon for area media outlets to take a national AP story and localize it to your community. For example, a story about federal agencies being targeted in a cyberattack can be localized to how your state or local government is protecting itself.
Unfortunately, those national stories can be negative, and the local media don’t always gather both sides of the tale. Here are some tips for dealing with negative national media coverage on the local level.
Continue reading “How to Deal with Negative National Media Coverage Locally”
Branding is important not only for products and companies but also for individuals. It doesn’t matter if you’re working for a company or you’re self-employed as a consultant, lobbyist, designer, contractor, developer or some other profession, as everyone can use content marketing to build their personal brand. Here are some quick tips.
Continue reading “Quick Tips on Building Your Personal Brand Using Content Marketing”