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How to Work With Influencers to Promote Your Downtown

Posted on by Taylor Kennedy

INTRODUCTION

Cities want people to visit, stay, shop and eat in their downtown. But how can cities promote themselves in a way that is authentic but effective? Many downtown organizations (including BIDs) are turning to influencers to help promote their city.

Working with influencers provides mutual benefits. They get to try local experiences firsthand, and their followers view their recommendations as personal, not promotional.

Here is how cities can work with influencers to promote their downtown.

Continue reading “How to Work With Influencers to Promote Your Downtown” →

Three Things to Avoid That Can Help Overcome Opposition for Your Proposed Data Center

Posted on by Brian Lee

data centerINTRODUCTION

In the past year, there has been rampant opposition to the proposed development of data centers across the country. One study found that $18 billion of data center projects were blocked, and it’s happening in both red and blue states.

Reasons for community pushback include rising electricity rates, energy and water requirements, tax breaks for developers and lack of jobs that are created, according to an article by The Harvard Gazette. In addition, opposition is becoming more and more organized.

Here is what you should avoid doing to improve the chances of overcoming NIMBYism and misinformation for your proposed data center:

Continue reading “Three Things to Avoid That Can Help Overcome Opposition for Your Proposed Data Center” →

When You Should Consider Having EMS at Your Event

Posted on by Abbey Jones

INTRODUCTION

Event planning is commonly known as one of the most stressful careers a person can have. Not only does it demand a keen eye for aesthetics, exceptional organization and superior communication skills, but it also requires you to predict the future somehow. Seasoned event planners anticipate problems and develop solutions before they arise.

One important area is deciding when to have Emergency Medical Services (EMS) on site. You’ve seen them at music festivals, sporting events and rallies, but how do these events decide when to make that call? Continue reading “When You Should Consider Having EMS at Your Event” →