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When a Crisis Happens Nearby, Your Community Should be Prepared

press conferenceWhen a serious incident happens in one community, it can understandably affect how people in neighboring communities think about their own public events. People start to ask questions like “Will I feel safe attending?” “Should this event be postponed or canceled?”

Community leaders should first consider whether an incident in a neighboring community could have implications for their own. That means taking a step back and considering the potential for spillover or how it could affect public perception in their own community. Leaders shouldn’t simply assume that since it happened in another community, it wouldn’t happen at theirs.

For community leaders, there are a few things to help your community be prepared:

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Experience Your Hotel as a Guest

hotel roomOne of the marketing services we offer to hotels is managing online reviews, primarily on Google and Facebook. As a result of all the comments I’ve seen over the years, I now have more of a critical eye when I stay at hotels.

Whatever I experience or see–good or bad–I think to myself: will this be mentioned in another guest’s review? Part of the challenge for hoteliers is that guests don’t always report issues in person. Often, they prefer to vent about it online, and it can make you look negligent or ignorant.

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How to Promote Your Hotel’s Renovation

INTRODUCTION

A hotel renovation is more than a physical transformation; it’s an opportunity to refresh your brand and generate excitement. According to PCL Construction, most hotels undergo renovations every five to seven years to keep pace with changing guest expectations, brand standards and evolving design trends.

With the right marketing and public relations strategies, hotels can attract former guests, reach new audiences and strengthen community relationships.

Here are tips on how to promote your hotel’s renovation.

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