In the first article of a multi-part series on AI adoption in the workplace, we explained the steps businesses need to take to assess and plan their AI needs. Using the findings from the audit of your workflows, it is now time to plan out and test AI pilot programs.
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According to Statista, the global social media influencer marketing market value is expected to exceed $32 billion in 2025, which is more than triple what we saw just five years ago. In fact, influencer marketing has become one of the most indispensable forms of digital marketing used by brands.
Businesses of all sizes can collaborate with social media influencers, also commonly called creators, to increase brand awareness, reach new audiences and ultimately, increase sales or leads.
Following are some tips on how you can work with influencers to promote your local business.
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INTRODUCTIONGoogle Analytics 4 (GA4) can help PR professionals gain deeper insights into campaign performance and optimize their efforts. As the latest version of Google Analytics, GA4 offers more precise tracking of how users interact with content across devices and channels. This allows PR teams to obtain knowledge of website traffic for specific PR activities and gain a clearer understanding of the customer journey.
Here is how to use Google Analytics 4 to track PR efforts:
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