Tag: restaurant marketing

Advanced Facebook Advertising Tips for Restaurants

Posted on by Jaimie Onasch

INTRODUCTION

If your restaurant is one of the 3 million businesses using Facebook to advertise, you’re probably already familiar with some of the platform’s more basic advertising techniques. 

However, as the social media site evolves, it is important to change your strategy accordingly. Facebook ad competition is higher than ever, which means it’s even more important to create an engaging experience for the right audience. 

Following are some Facebook advertising strategies for restaurants you should explore.

Continue reading “Advanced Facebook Advertising Tips for Restaurants” →

What Restaurants Should Do in a Social Media Crisis, Part V

Posted on by Taylor Kennedy

INTRODUCTION

A recent Harvard Business Review study found that discrimination is a “prevalent phenomenon” in the customer service industry. Discrimination can take place internally (within staff members) and externally (with or from customers). It can come in the form of gender, occupation within the restaurant, race or other protected characteristics.

Here is how to handle a social media crisis related to discrimination and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should Do in a Social Media Crisis, Part V” →

7 Tips for Your Restaurant to Maximize Facebook’s New Page Template

Posted on by Jaimie Onasch

According to Facebook, more than 80 million businesses use the platform to connect with customers and maintain an online presence. If your restaurant is one of them, you may have noticed some recent changes to your Facebook Business Page.

In August, the social media site automatically updated Page templates for certain types of businesses, including restaurants. The new Restaurants & Cafes template is designed to showcase assets that are most important to potential diners, such as your menu, hours of operation, location and photos.

Following are some tips restaurants and bars can use to get the most out of Facebook’s new Page template. Continue reading “7 Tips for Your Restaurant to Maximize Facebook’s New Page Template” →