INTRODUCTION
According to Statista, more than 250 million people used AI tools last year, with the numbers expected to push past 700 million by the end of the decade. Municipalities can use artificial intelligence (AI) tools for external communications, including for digital marketing. This is another avenue to enhance citizen engagement and streamline employee tasks.
With so many uses of AI, here are three ways municipalities can use it for digital marketing purposes.
Continue reading “How Municipalities Can Use AI Tools for Digital Marketing”
INTRODUCTION
In municipal governance, it is important for local officials to not only implement new initiatives but also to assess their success and impact on the residential and business communities. Effective measurement provides valuable insights, allowing municipalities to refine strategies, allocate resources efficiently and demonstrate accountability.