How Municipalities Can Manage and Monitor Their Social Media Accounts

INTRODUCTION

According to Statista, more than 300 million people in the United States are currently active on social media. That number is expected to exceed 330 million by 2029.

When managed appropriately, municipalities of all sizes can use social media to inform and engage their citizens. It also can be used to establish meaningful two-way communications with the public, which can help you identify what’s working and what could be improved within your community.

Following are some tips on how your municipality can manage and monitor its social media accounts.

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How Municipalities Can Engage the Public with LinkedIn Ads

INTRODUCTION

According to Pew Research, 30% of adults in the United States are active on LinkedIn. While that may not seem as impressive as the more than 60% of adults who use Facebook, LinkedIn is the most popular social media platform for professionals and is widely used by college-educated individuals ages 30-49.

Municipalities of all sizes can leverage LinkedIn ads to engage and educate citizens, increase public engagement, increase awareness of community initiatives and showcase opportunities to work in government.

Following are some tips on how your municipality can engage the public with LinkedIn ads.

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How Municipalities Can Use AI for Stakeholder Meetings

INTRODUCTION

When municipalities are in the process of implementing a new initiative, it’s important they gather community feedback. One of the ways to do that is by hosting various stakeholder meetings. Stakeholders are groups of people that hold clout within the community (e.g., school administration, elected officials, EMS/Fire departments, etc.).

Using artificial intelligence can help when preparing for the meeting, during the meeting and after the meeting. Here’s how:

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