How Municipalities Can Engage the Public with LinkedIn Ads

INTRODUCTION

According to Pew Research, 30% of adults in the United States are active on LinkedIn. While that may not seem as impressive as the more than 60% of adults who use Facebook, LinkedIn is the most popular social media platform for professionals and is widely used by college-educated individuals ages 30-49.

Municipalities of all sizes can leverage LinkedIn ads to engage and educate citizens, increase public engagement, increase awareness of community initiatives and showcase opportunities to work in government.

Following are some tips on how your municipality can engage the public with LinkedIn ads.

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How Municipalities Can Use AI for Stakeholder Meetings

INTRODUCTION

When municipalities are in the process of implementing a new initiative, it’s important they gather community feedback. One of the ways to do that is by hosting various stakeholder meetings. Stakeholders are groups of people that hold clout within the community (e.g., school administration, elected officials, EMS/Fire departments, etc.).

Using artificial intelligence can help when preparing for the meeting, during the meeting and after the meeting. Here’s how:

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How Municipalities Can Improve Online Surveys

INTRODUCTION

Online community surveys are key tools municipalities can use to gather feedback from the public for various projects and initiatives. When used effectively, they can help to inform decision-making, understand the needs and preferences of the community and improve trust and communication.

While collecting feedback via surveys isn’t new, there are some techniques municipalities can use to improve the quality and experience for participants.

Following are some tips your municipality can use to improve its online community surveys.

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