Tag: municipalities

How BIDs Can Use Google Ads to Promote Their Businesses

Posted on by Jaimie Onasch

INTRODUCTION

An image of a street with various shopsFor a business improvement district (BID), one of the ways you can support the businesses in your district is to generate awareness or drive foot traffic through marketing and promotional services.

Google Ads can be an effective way to keep your member businesses top-of-mind, attract visitors or promote events that showcase your members or your area as a whole.

Following are some tips on how your BID can use Google Ads to promote its businesses.

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How to Write an Effective FAQ for Your Proposed Municipal Project

Posted on by Taylor Kennedy

INTRODUCTION

When a new municipal project is announced, you can expect questions from residents, businesses and elected officials. Creating an FAQ for the project is one of the best ways to address those common questions with your messaging strategy.

Here is how to write an effective FAQ for your proposed municipal project:

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How to Promote an Online Survey in Rural Communities

Posted on by Taylor Kennedy

INTRODUCTION

Encouraging rural communities to participate in online surveys can be challenging, especially compared to urban, denser populations. The reasons often include limited internet access, lower digital literacy rates and overall less trust with unfamiliar organizations or online platforms.

Here is how to promote an online survey in rural communities.

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