INTRODUCTION
According to Statista, the global social media influencer marketing market value is expected to exceed $32 billion in 2025, which is more than triple what we saw just five years ago. In fact, influencer marketing has become one of the most indispensable forms of digital marketing used by brands.
Businesses of all sizes can collaborate with social media influencers, also commonly called creators, to increase brand awareness, reach new audiences and ultimately, increase sales or leads.
Following are some tips on how you can work with influencers to promote your local business.
Continue reading “How Local Businesses Can Work with Influencers”
Influencer marketing is on the rise, and more than 80 percent of larger companies are expected to use it in some form this year, 
When tasked with getting media coverage/promotion for an upcoming restaurant, hotel or store grand opening, try working with micro-influencers. These are people who typically have 10,000-100,000 followers and generally don’t cost money to book.