Influencer marketing is on the rise, and more than 80 percent of larger companies are expected to use it in some form this year, according to Statista.
For small- and medium-sized businesses, what’s the best approach? Based on our experience, we encourage these businesses to engage with micro-influencers instead of macro-influencers. Continue reading “Why You Should Work with Micro-Influencers”
When tasked with getting media coverage/promotion for an upcoming restaurant, hotel or store grand opening, try working with micro-influencers. These are people who typically have 10,000-100,000 followers and generally don’t cost money to book.
Here’s how to find and work with micro-influencers for your grand opening or brand activation.
Continue reading “How to Find and Work with Micro-Influencers for Your Grand Opening”
According to Insider Intelligence and eMarketer, U.S.-based brands are expected to collectively spend more than $7.14 billion on influencer marketing in 2024.
While businesses have partnered with influencers in some form or another for years, the recent emergence of “virtual influencers,” or computer-generated CGI or digital characters with human-like characteristics, features and personalities, is expected to provide new opportunities for brands.
Following are some ways your brand can use virtual influencer marketing to generate awareness and drive sales.
Continue reading “How Brands Can Use Virtual Influencer Marketing”