Tag: hospitality

How Hotels Can Use WeChat for Marketing

Posted on by Jaimie Onasch

As a hotelier, you probably already use social media sites such as Facebook, Instagram and Twitter to target travelers, but have you ever thought to explore WeChat? If not, you could be missing out on a huge customer base that doesn’t have access to the other major sites.

Known as the super app in China, WeChat combines the power of messaging, social media, social commerce and mobile payment into one platform. Plus, it has more than 1 billion users, making it a logical step for hotel marketers looking to expand their reach among Chinese tourists.

Following are some tips on how to use WeChat to market your hotel or resort.

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Hotels: How to Manage a Crisis Online, Part 1: Service Issues

Posted on by Taylor Kennedy

INTRODUCTION

In a study by the White House Office of Consumer Affairs, dissatisfied customers typically tell nine to 15 other people about their experience; some tell 20 or more. This is especially important for hotels, B&Bs and resorts. Service issues such as inattentive and rude staff, a room not up to a customer’s liking and dirty amenities, can cause customers to write negative reviews online on sites like TripAdvisor, Google and Yelp. 

Here is how to handle a social media crisis related to a service issue and rebuild your hotel’s reputation.

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The Ultimate Checklist for Rebranding Your Hotel

Posted on by Taylor Kennedy

INTRODUCTION

According to data collected by the STR Census Database, 43 percent of hotels change affiliations at least once. Whether you just changed to another hotel group or purchased a hotel, rebranding is no small feat, but with a clear strategy and a commitment to evolving client needs, the results can be beneficial.

As stated in a previous blog post, hotels must portray to guests that the changes will benefit them (vs. to your owners or shareholders). The secondary goals include increases in occupancy and profit, stronger brand recognition, stronger guest loyalty and a better reputation.

Here is the ultimate checklist guide to managing all the to-dos that come with rebranding your hotel.
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