Crisis Communications Planning for CVBs

INTRODUCTION

A crisis can be defined as any unplanned event that potentially presents a risk to people, property, environment, reputation and industry. As examples, a terrorist attack, natural disaster or cyberattack on a city can create a serious tourism crisis, making it a challenge for CVBs to attract potential visitors.

For these reasons, it’s critical CVBs are prepared with a crisis communication plan so that they can restore tourism to the city as quickly as possible. Having a plan helps minimize the economic and reputation impact of a crisis on the city’s tourism industry, and it helps to expedite recovery.

Here are tips convention and visitor bureaus can use to create their own crisis plan.

Continue reading “Crisis Communications Planning for CVBs”

6 Tips for Your Hotel to Maximize Facebook’s New Page Template

INTRODUCTION

If your hotel is one of the 80 million businesses using Facebook to maintain an online presence and connect with potential guests, you may have noticed some recent changes to your Business Page.

In August, Facebook automatically updated Page templates for certain types of businesses, including service-based businesses like hotels, resorts and bed & breakfasts. The Services template is designed to highlight assets that are most important for your clientele, such as your services, special offers and recommendations.

Following are some ways your property can get the most out of the new Facebook page template.  Continue reading “6 Tips for Your Hotel to Maximize Facebook’s New Page Template”

How to Manage Social Media as You Rebrand Your Hotel

INTRODUCTION

Are you looking to rebrand a hotel, resort or bed & breakfast? Whether you’ve taken over an existing property, experienced a shift in your customer base or simply need to freshen things up, effective use of social media can help spread the word about your rebrand.

According to Statista, nearly 60 percent of American consumers interact with brand content on social media at least one to three times per day, giving you ample opportunity to reach existing customers as well as potential guests.

Following are some tips for using social media as you rebrand your hotel. Continue reading “How to Manage Social Media as You Rebrand Your Hotel”