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How to Manage Public Involvement of Your Proposed Development

Posted on December 19, 2018January 7, 2020 by Taylor Kennedy

INTRODUCTION

When a developer or organization proposes a new development or improvements to an existing facility, concerns will likely arise: Will the building or infrastructure tarnish the value of an established neighborhood? Is it going to ruin a space that has scenic or environmental value? How will it affect traffic, taxes, safety, etc.?

It’s important to address these questions and ultimately engage your stakeholders in all aspects of the project’s timeline. Here are tips on how to manage public involvement of proposed developments.

Why You Should Use Facebook for Customer Retention

Posted on December 12, 2018January 9, 2020 by Brian Lee

Does it make sense for a fitness club to tell its members to join now? No, because they’re already members.

Does it make sense for a pay channel to tell its subscribers to subscribe today? No, because they’re already subscribers.

Yet, these and other types of businesses do this every day on Facebook. I get it, the need to sell is strong. However, following a customer acquisition approach is wrong.

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The Ultimate Checklist for Rebranding Your Hotel

Posted on November 27, 2018January 9, 2020 by Taylor Kennedy

INTRODUCTION

According to data collected by the STR Census Database, 43 percent of hotels change affiliations at least once. Whether you just changed to another hotel group or purchased a hotel, rebranding is no small feat, but with a clear strategy and a commitment to evolving client needs, the results can be beneficial.

As stated in a previous blog post, hotels must portray to guests that the changes will benefit them (vs. to your owners or shareholders). The secondary goals include increases in occupancy and profit, stronger brand recognition, stronger guest loyalty and a better reputation.

Here is the ultimate checklist guide to managing all the to-dos that come with rebranding your hotel.
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