Analyzing the Brewers’ Stadium Naming Rights Announcement

Photo (cropped) by Charles Fulton

Recently, the Milwaukee Brewers announced that American Family Insurance will replace Miller Brewing as the naming rights sponsor for the stadium in 2021. As with any change, some people were upset; however, they were likely even more upset because 1) Miller Brewing is a more logical partner for the Brewers, and 2) the way the new sponsorship was announced was riddled with mistakes. 

Let’s take a look at what should have been done:

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How to Maximize Your Hospital’s Facebook Page

INTRODUCTION

Does your hospital’s Facebook page have no purpose beyond “we should be on Facebook?” Are you following some undefined strategy of so-called “online branding?” Or, do you have reasons to be on Facebook, yet your objectives aren’t being met?

While you are probably tempted to fulfill a myriad of needs through your Facebook page, you are best served focusing on a few clear-cut purposes, all under the umbrella of customer (patient) retention.  

Here are three ways your hospital can maximize its Facebook page.

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