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How to Use YouTube Stories for Your Restaurant

Posted on March 13, 2020April 1, 2020 by Jaimie Onasch

INTRODUCTION

If your restaurant is active on social media, you’re probably familiar with the Stories feature on platforms like Instagram and Facebook. YouTube also has a Stories function you can take advantage of, though there are some key differences.

Formerly known as “YouTube Reels,” YouTube Stories are visible for seven days (vs. one day on other platforms). In addition, the feature is only available for established channels with more than 10,000 subscribers, so you won’t have access to them unless your restaurant has a large following.

Since 73 percent of adults in the country use YouTube, it makes sense to explore the Stories feature if your channel qualifies.

Following are some tips on how your restaurant, restaurant chain or restaurant group can use YouTube Stories for marketing.

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New Features in LinkedIn Advertising 2020

Posted on February 26, 2020February 9, 2021 by Taylor Kennedy

INTRODUCTION

With more than 30 million companies on LinkedIn and 303 million monthly active users, according to DataReportal, the social media platform is an effective way to advertise, especially in the B2B sector. From an expansive audience, multiple advertising formats and accurate audience data, LinkedIn provides a degree of targeting and accuracy that other social media platforms can’t match.

Here are three new features in LinkedIn advertising.

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The Ultimate Checklist for Rebranding Your Restaurant

Posted on January 10, 2020January 27, 2020 by Taylor Kennedy

INTRODUCTION

Your brand represents your promise to your customers. In the restaurant industry, branding tells your customers what they can expect in terms of cuisine, atmosphere, pricing, etc., when eating at your establishment.

However, sometimes your brand needs a facelift. This could be for reasons such as a reputation hit, not being able to attract top talent and/or it finally being time to update your look. Restaurant News reported that “rebranding can provide an immediate about-face for any operation experiencing declining sales and waning popularity.”

Here is the ultimate checklist guide to managing all the action items necessary when rebranding your restaurant.

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