We have received many startup funding announcements through our publication, MadisonStartups.com, and they have been all over the map in terms of the format. Remember, your goal is to present the most important facts in descending order. Follow this template on how to write a press release for your startup’s funding.
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According to Statista, Google is the leading search provider in the United States, accounting for more than 93 percent of the mobile market and 62.5 percent of desktop search queries.
Google Ads can enhance your exposure on the platform by targeting search terms, or keywords, people are using to find products or services related to your business. In fact, Google reports that most businesses see an average 200 percent return on investment for paid ads.
Google Ads Smart campaigns allow local businesses to tap into Google’s powerful ad platform by offering a simplified option that takes a fraction of the time to set up.
Following are some tips on how to use Google Ads Smart campaigns for your local business.
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According to a social media marketing industry report, Facebook is the No. 1 advertising channel for both B2B and B2C companies. This makes sense considering close to 70 percent of U.S. adults use the social media platform.
Facebook retargeting ads can amplify your message by positioning your brand in front of people who already have some familiarity with your company or product. Plus, their average click-through-rate is about 10 times higher than a cold campaign.
If you’re unfamiliar, Facebook can show ads to individuals who’ve interacted with your website, keeping your message top-of-mind.
Following are some tips on how to set up Facebook retargeting ads for your business.
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