How to Market Your Properties During a Pandemic

INTRODUCTION

Property for sale

Historically, the spring and summer months have been the busiest for realtors across the country, generating 2.1 million transactions and 40 percent of annual sales volume

However, the emergence of the novel coronavirus in the United States has drastically altered real estate trends and how the industry operates. 

According to a recent housing trends report, total inventory is down 25 percent compared to the same time last year, and time on the market has increased. While this may seem discouraging, people are still looking to buy and sell.

Following are some tips on how realtors and developers can market their properties during a pandemic.  

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How to Change Advertising Strategies During a Pandemic

INTRODUCTION

Advertising graphic

In just a matter of months, the coronavirus has completely changed the way our society operates. Our new contact-free, stay-at-home world has drastically altered consumer habits and media consumption, forcing many brands to rethink their advertising strategy. 

According to a report from the Interactive Advertising Bureau, 70 percent of advertisers have already adjusted or paused their planned ad spend in response to COVID-19, and 16 percent are still trying to formulate a course of action. 

Following are some tips on how your brand should advertise during these unprecedented times.  

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