Porter’s Five Forces model can help you understand the competition you face, especially as you enter a new market. Three of the forces–direct competition, new entrants to the market and indirect competition–should be obvious. The other two–suppliers and buyers (customers)–are often not.
Continue reading “When Suppliers and Buyers Become Your Competitors”
According to Statista, Etsy is one of the top 10 e-commerce retail websites in the United States, with more than 61 million unique monthly visitors.
The online marketplace also is estimated to have close to 2.5 million active sellers with a combined annual gross sales volume of $4.7 billion.
While Etsy provides an opportunity for all types of retailers, it also is becoming more competitive each year. Following are some Etsy advertising tips retailers can use to make their products stand out.
Continue reading “How Retailers Can Advertise on Etsy”As a startup, you need to tell people about your company, and that includes customers, partners, vendors and investors. Use public relations to grow your business and create a consistent brand message that investors can trust, then eventually fund.
Here are three ways to use PR to attract investors.
Continue reading “How to Use PR to Attract Investors”