INTRODUCTION
Professional digital cameras, such as single-lens reflex (DSLR) cameras, have been the standard for capturing high-quality photos and videos for years. However, recent improvements in smartphone camera capabilities present new opportunities for hospitality businesses that do not wish to invest in a DSLR camera or don’t have the skills to operate it.
According to the Pew Research Center, 90% of Americans own a smartphone, which means you or someone on your staff is always equipped with a camera that can capture compelling photos or videos for your hotel or hospitality businesses with ease.
Following are some tips for capturing engaging visual content for your hotel, resort or hospitality business using a smartphone.
When tasked with getting media coverage/promotion for an upcoming restaurant, hotel or store grand opening, try working with micro-influencers. These are people who typically have 10,000-100,000 followers and generally don’t cost money to book.
According to Insider Intelligence and eMarketer, U.S.-based brands are expected to collectively spend