Category: Advertising & Marketing

How Hotels and Restaurants Can Use AI for Review Management

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, close to 80% of people trust online customer reviews as much as personal recommendations from family or friends. In addition, customers tend to spend more money with and have more trust in businesses that reply to online reviews.

However, manually responding to every customer review may not be realistic for many hospitality businesses. That’s where AI comes in. It can help hoteliers, restaurant owners and GMs manage their business’s online reputation more efficiently, allowing them to focus their time on operations and other key elements of their business.

Following are some ways your hotel or restaurant can use AI for review management.

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How B2C Companies Can Use HubSpot for Email Marketing

Posted on by Jaimie Onasch

INTRODUCTION

HubSpot is an AI-powered customer platform that can integrate marketing, sales and customer service into one central hub. Its email marketing tools, in particular, can help businesses of all sizes create personalized campaigns that resonate with and inspire action from their target audience(s).

Following is how your B2C business can use HubSpot for email marketing.

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How to Use Mailchimp for an Event Drip Campaign

Posted on by Jaimie Onasch

INTRODUCTION

According to Campaign Monitor, automated emails generate 320% more revenue than non-automated emails. That’s because automated email campaigns are designed to customize messages and next steps based on the contact’s actions, which produces a more personalized experience.

Event venues or organizers that use Mailchimp can leverage the platform’s automated customer journeys to boost ticket sales, sell add-ons or enhance attendee experiences.

Following are some tips for how to use Mailchimp to create a drip campaign for your event.

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