INTRODUCTION
Artificial intelligence can be used to streamline processes and improve workplace efficiencies. Its use in marketing also can lighten the team workload and empower them to execute new projects/campaigns for clients.
Here is how to use AI for project management in a marketing campaign.
WAYS TO USE AI FOR PROJECT MANAGEMENT IN MARKETING
Imagine your team having a long-term marketing project for a client. Rather than taking time to set the project schedule, assign tasks and deadlines and time budgets, why not have AI handle it?
Here are different ways to use AI for project management in marketing:
- Automate tasks such as lead generation and customer retention, which can help marketers identify potential customers and engage with them at the right time.
- Generate customer profiles based on data from purchase history/interactions. This can help marketers deliver targeted ads and offers.
- Give the marketing team the ability to make informed decisions that align with clients’ brand strategies and goals.
- Create automated reminders for enhanced collaboration (e.g., pending task, upcoming deadline, needed input, everyone is on the same page).
- For bigger marketing teams, centralize all work into one location so project managers can control the whole team’s activities.
- Provide pre-made templates to help save time and resources
- Create a (shared) marketing calendar, which makes it easier to plan, organize and track marketing efforts.
- Provide audience insights and competitive intelligence from customer data.
- Generate reports for clients and internal teams to stay on track.
EXAMPLES OF AI PM TOOLS FOR MARKETING CAMPAIGNS
While there are numerous artificial intelligence tools for marketing project management, here are a couple to consider:
- Monday.com: AI features include creating tasks based on predefined parameters, summarizing complex tasks to reduce misunderstandings and providing project templates and workflow management such as time-tracking. Prices range from free (but only up to two users) to $19/month; designed for larger marketing teams.
- ClickUp: AI features include answering questions about tasks and projects, documents and Wiki’s as well as people and teams (e.g., “Does this task have any action items”, or, “Please give a progress update for the last 7 days”); and providing project templates, time estimates and time tracking for billing purposes. Has a free version that should be sufficient for small business owners, freelancers or solopreneurs.