Modern digital ad campaigns are driven by automation and machine learning; however, optimization can only be as strong as the data collected to inform it.
One of the most powerful tools guiding ad campaign optimizations is Google Tag Manager (GTM), which bridges the gap between marketing strategy and campaign performance.
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INTRODUCTIONGone are the days when simply showing up with a booth, some brochures and some candy was enough to capture leads at a conference. Now, attendees are more selective, more digitally connected and often times a bit overwhelmed with options.
If your company’s target audience is attending a conference, reaching them requires a strategic approach of pre-event targeting, interacting with them via the conference event app, memorable on-site experiences and post-event follow-through.
Here are three ways to reach attendees at a conference:
Customer acquisition is a key indicator of success for restaurants, but it can often go untracked or undermeasured, especially among independent restaurants or smaller establishments.
According to a meta-analysis by Focus Digital, restaurants typically spend approximately $30-$180 to attract a new customer, depending on the style of restaurant. If your restaurant isn’t tracking customer acquisition, you are missing opportunities to assess and optimize your marketing efforts and ROI. Moreover, you could be missing out on ways to convert new guests to repeat customers, who tend to spend 67% more than new customers.
Following are three ways your restaurant can track customer acquisition.
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